Designed to solicit response and sales enquiries. Typically with
company logo and name on the leaflet front, with a picture showing
some current or new products/services and some words appertaining
to usage. On the reverse side some technical details and typically
a fax back facility specifically designed to encourage response.
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Product Leaflet, Catalogue or Short Form:
Designed to explain the range of products/services offered, and
in most cases provide sufficient detail to allow product ordering.
News Letter:
Designed to promote company awareness.
Wallchart:
Designed to explain the range of products/services offered and
promote continued product awareness when posted on a wall.