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Typical Direct Mail Marketing Tools


Response Leaflet:

Designed to solicit response and sales enquiries. Typically with company logo and name on the leaflet front, with a picture showing some current or new products/services and some words appertaining to usage. On the reverse side some technical details and typically a fax back facility specifically designed to encourage response.
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Product Leaflet, Catalogue or Short Form:

Designed to explain the range of products/services offered, and in most cases provide sufficient detail to allow product ordering.



News Letter:

Designed to promote company awareness.

Wallchart:

Designed to explain the range of products/services offered and promote continued product awareness when posted on a wall.


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